Class 3 - Marketing Part 2

In this class we'll cover the following information:

Bridal Show Booths

Learn how to choose the right shows to participate in, how to create an appealing booth, what items you should have with you. We'll go through photos of what to do and what not to do to make your bridal show booth the most effective.

Press Kits

We'll cover why you need to have a current press kit on hand at all times, what is included in a press kit, and I'll give you some ideas on how to make a creative one.

Marketing Materials

I'll show you some of our own marketing materials and give you a list of marketing materials that you'll need for your own business.  Give you some tips on how to save money and create them yourself and show you what items of information you'll need on the marketing materials.

Leads

Ok, now you've got them - what do you do with them?

Website

What should your website include?

Portfolio

How to build a portfolio to show to prospective clients. 

What to bring: Paper and Pen or Pencil, your marketing materials (2 or 3 of each, if you have them), photos of past bridal show booths, your press kit.